{"id":1949,"date":"2026-01-16T15:57:14","date_gmt":"2026-01-16T15:57:14","guid":{"rendered":"https:\/\/www.ashleyfurnitureindustriesllc.com\/?p=1949"},"modified":"2026-01-16T15:57:14","modified_gmt":"2026-01-16T15:57:14","slug":"yusra-home-celebrates-grand-opening-of-the-first-ashley-store-in-ethiopia","status":"publish","type":"post","link":"https:\/\/www.ashleyfurnitureindustriesllc.com\/news\/2026\/yusra-home-celebrates-grand-opening-of-the-first-ashley-store-in-ethiopia\/","title":{"rendered":"Yusra Home\u00a0Celebrates Grand Opening of\u00a0the\u00a0First\u00a0Ashley\u00a0Store\u00a0in\u00a0Ethiopia"},"content":{"rendered":"\n

ADDIS ABABA, Ethiopia<\/strong> \u2013 On January 10, Yusra Home proudly unveiled its first Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 9,100 sq. ft. facility, located at Sub-city Lideta Woreda 08, House No. New, Addis Ababa, Ethiopia, marks a significant addition to the local community. Distinguished guests, including His Excellency Ervin Massinga, the Ambassador of the United States to Ethiopia; Kurt Haines, Ashley\u2019s Executive Vice President of International Sales; Mark Marais, Ashley\u2019s Vice President for Africa and other Ashley representatives joined the Yusra Home team in celebrating this milestone.  <\/p>\n\n\n\n

This location is the first Ashley store to open for Yusra Home and is the first to open in the country of Ethiopia. The Addis Ababa store will employ approximately 10 people. Ashley, the largest furniture store brand in North America and one of the world\u2019s best-selling home furnishing brands, proudly serves over 75 countries across the world. <\/p>\n\n\n\n

\u201cWe’re delighted to bring the exceptional Ashley shopping experience to the Ethiopian community,\u201d stated, Yusra Nurhussein Reja, Founder and CEO of Yusra Home. \u201cThis new store allows us to be closer to our customers and provide a world-class experience to our guests.\u201d <\/p>\n\n\n\n

The new store showcases Ashley’s innovative 7.0 store concept, a well-defined layout, organizing the space and providing clear style distinction for simplified shopping. Customers can explore complete styles & looks with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley\u2019s new bedding gallery featuring Ashley Sleep\u00ae and Nectar mattresses.    <\/p>\n\n\n\n

The store\u2019s hours are Monday through Saturday 10:00 a.m. – 7:00 p.m. Follow Ashley Furniture Ethiopia on Facebook<\/a>, Instagram<\/a> and TikTok<\/a> to stay up to date with promotions and events. <\/p>\n\n\n\n

— <\/p>\n\n\n\n

Yusra Home<\/strong> is a leading home furnishing and decor brand based in Ethiopia, dedicated to elevating living spaces through a blend of quality, comfort, and modern design. Specializing in a curated selection of furniture, premium textiles, and essential household goods, Yusra Home serves the evolving needs of the Ethiopian market by making international standard home solutions locally accessible. <\/p>\n\n\n\n

Guided by a commitment to durability and aesthetic excellence, Yusra Home empowers customers to create functional, beautiful environments tailored to their unique lifestyles. As a trusted name in the Ethiopian retail landscape, the company continues to set the benchmark for craftsmanship and customer-focused service in the home goods sector. <\/p>\n\n\n\n

Ashley <\/strong>is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest furniture store brand in North America and one of the world\u2019s best-selling home furnishing brands with more than 1,100 locations in over 75 countries. <\/p>\n\n\n\n

Start designing your dream home today. Visit Ashley online at www.ashley.com<\/a>. Connect on social media through Instagram,<\/a> Facebook<\/a>, YouTube<\/a> and TikTok<\/a>, and check out our design-focused boards on Pinterest<\/a>.   <\/p>\n\n\n\n

# # # <\/p>\n","protected":false},"excerpt":{"rendered":"

ADDIS ABABA, Ethiopia \u2013 On January 10, Yusra Home proudly unveiled its first Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 9,100 sq. ft. facility, located at Sub-city Lideta Woreda 08, House No. New, Addis Ababa, Ethiopia, marks a significant addition to the local community. Distinguished guests, including His Excellency Ervin Massinga, the Ambassador of the United States to Ethiopia; Kurt Haines, Ashley\u2019s Executive Vice President of International Sales; Mark Marais, Ashley\u2019s Vice President for Africa and other Ashley…<\/p>\n","protected":false},"author":8,"featured_media":1950,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[72,71],"tags":[],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-01-january","category-71"],"taxonomy_info":{"category":[{"value":72,"label":"01 - January"},{"value":71,"label":"2026"}]},"featured_image_src_large":["https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-content\/uploads\/2026\/01\/900x360Ethiopia.png?w=900",900,360,true],"author_info":{"display_name":"Betsy Ottman","author_link":"https:\/\/www.ashleyfurnitureindustriesllc.com\/author\/eottman\/"},"comment_info":0,"category_info":[{"term_id":72,"name":"01 - January","slug":"01-january","term_group":0,"term_taxonomy_id":72,"taxonomy":"category","description":"","parent":71,"count":6,"filter":"raw","cat_ID":72,"category_count":6,"category_description":"","cat_name":"01 - January","category_nicename":"01-january","category_parent":71},{"term_id":71,"name":"2026","slug":"2026","term_group":0,"term_taxonomy_id":71,"taxonomy":"category","description":"","parent":7,"count":14,"filter":"raw","cat_ID":71,"category_count":14,"category_description":"","cat_name":"2026","category_nicename":"2026","category_parent":7}],"tag_info":false,"jetpack_featured_media_url":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-content\/uploads\/2026\/01\/900x360Ethiopia.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/posts\/1949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/comments?post=1949"}],"version-history":[{"count":1,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/posts\/1949\/revisions"}],"predecessor-version":[{"id":1951,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/posts\/1949\/revisions\/1951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/media\/1950"}],"wp:attachment":[{"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/media?parent=1949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/categories?post=1949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashleyfurnitureindustriesllc.com\/wp-json\/wp\/v2\/tags?post=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}